In May 1943, the 90th and 43rd Bomb Groups were the only active heavy bomb groups in the Fifth Air Force (though the 380th was getting situated in the theater and would be fully operational by the end of the month), which led to the development of a friendly rivalry. One 90th crew was flying a reconnaissance (recco) mission on the 15th and reported seeing a convoy along the south coast of New Britain. The 43rd’s 65th Squadron sent out several reccos afterwards to prepare for a larger assault, only to discover that this supposed convoy was actually a chain of small islands. Not surprisingly, the 43rd berated the 90th for this mistake, and the 63rd Squadron’s combat diary noted that “the convoy of rocks, reported by the 90th Bombardment Group (H), on 15 May 1943, has now officially been confirmed.”
Gen. George Kenney wrote about the 90th’s response to the 43rd in his memoir General Kenney Reports. “The 90th Bombardment Group board of strategy went into a huddle to see what could be done to restore their own prestige and, if possible, to humiliate the overproud 43rd.” The 90th extended a party invitation to the 43rd, which was readily accepted, especially after hearing the 90th supposedly had some Australian beer in its possession.
“That evening,” Kenney continued, “as the procession the the 43rd Group jeeps made the last turn in the winding road leading up the hill on which the 90th Group mess was perched, they were horrified to see just off the road an unmistakable Chic Sale [latrine] with a huge sign on top of it, reading ‘Headquarters 43rd Bombardment Group.’ The Kensmen didn’t say a word about it all evening. They helped their hosts eat an excellent meal and consume all the Australian beer and wound up the festivities by thanking them profusely for a fine party. The next morning just as the 90th was tumbling out of bed, a lone 43rd Group B-17, slipping in over the tops of the trees, suddenly opened fire on the Chic Sale with a pair of fifty-caliber guns shooting nothing but incendiary ammunition. The little building blazed up as the B-17 kept on going until it disappeared behind the hills.” The latrine couldn’t be saved.
While Kenney wasn’t pleased with the Group’s reaction, he only said he expected that sort of behavior to not continue in the future. Yet, he conceded, “little silly things like that, which now sound like a species of insanity, were wonderful incentives to morale and set up a spirit of competition and a desire to outdo the rival organization that meant more hits on the targets, a quicker end to the war, and thereby a saving of American lives.”